Toyota has revealed that they estimated they will sell 25,000 new Lexus hybrid cars in the United States during their first year of sales.
The new hybrid car by Toyota is called the Lexus HS250 Hybrid and it’s expected to go on sale this summer in the US. This new car is the first dedicated hybrid car to be part of Lexus, Toyota’s luxury car range. However, this new Lexus isn’t their first dedicated hybrid car, Toyota released the Prius in 2000 which saw huge success in the U.S. car market, this was their first hybrid car.
Although no current price details have been announced, the luxury Lexus hybrid is likely to be an a pricey model. Maybe a lexus lease option would be a cheaper alternative.
Since the release of the Prius back in 2000, Toyota has controlled the hybrid U.S. market by selling over 1 million hybrid cars and holding over 75% of the hybrid market. All of those sales have tolled up to half of Toyota’s worldwide hybrid car sales.
Toyota also released new 3rd generation Prius car in the US earlier this Spring which expected to reach 180,000 sales within the first year. Certainly a great deal more than the new Lexus hybrid car.
However, they may have forcasted these sales, but whether they will acheive them is another matter. Even though May car sales rose from the previous month, the total sales since the beginning of the year in the U.S. has slumped by 36%. Some even worse news for the car manufacturer is that the amount of hybrid cars being sold has also dropped considerably. This is becayse although fuel prices rose by large amounts last summer, since the beginning of the year they have dropped considerably.
This fuel price drop has resulted in an increase in gasoline powered car sales because they are often around $4000 cheaper than a hybrid car.
That aside, Toyota are still hopeful that their new hybrid cars will do well because they believe that the US car market in improving and that the demand for hybrid cars will also improve. Toyota might be relying alot on the car lease market. Due to the current credit crunch, a large number of car buyers are choosing to lease a car rather than buy because of the cheaper deals.
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